💾 Affiliate Marketing is Having a Moment

Inside the Affiliate Marketing Product Boom: A Founder's Perspective on Market Trends

Affiliate marketing has emerged as a powerhouse in digital marketing in recent years and has gone through significant growth and transformation. If you haven’t given this approach serious consideration, now is the time. Social media, creator-led media, and the rise of mobile devices are all factors fueling affiliate marketing’s moment.

The explosive growth of the affiliate marketing industry in the 21st century can be credited to a few key factors. 

First, the surge in digital operations and the widespread use of mobile devices. Then, digitalization of services and advancements in digital marketing. Also, an increase in the volume of online purchases, fueled by a shift in consumer behavior. Each has contributed to the flourishing landscape of affiliate marketing.

Affiliate marketing's widespread appeal also stems from its affordability. There is a high return on investment in terms of both time and cost when compared to alternative marketing approaches. Businesses caught the wave, adapted their operations, and created affiliate marketing programs that drove revenue.

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn, creating a major growth opportunity.

How can you capitalize? Just grab your existing videos, and use OpusClip to turn them into clips and schedule them to post on LI.

Read our full breakdown for free here

🛑 Stop Data Hoarding: Interoperability Is Key To A Strong Data Culture

In our ever-changing industry, staying quick on your feet is paramount to overcoming obstacles. But even by typical standards, this past year was particularly tumultuous. One of the most significant concerns has been the official onset of cookie deprecation, a long-anticipated development that has sent publishers scrambling.

Between the alphabet soup of alternative IDs, addressability concerns and data solutions, it’s no surprise that publishers are bulking up on their approaches to data. But is data hoarding the right path forward? If interoperability, scale and privacy are the goals, how can publishers build a data culture that sets them up for success?

🔎 EU investigating Apple, Google and Meta's suspected violations of new Digital Markets Act

European Union regulators opened investigations into Apple, Google and Meta on Monday, the first cases under a sweeping new law designed to stop Big Tech companies from cornering digital markets. The European Commission, the 27-nation bloc's executive arm, said it was investigating the companies for "non-compliance" with the Digital Markets Act.

The Digital Markets Act that took effect earlier this month is a broad rulebook that targets Big Tech "gatekeeper" companies providing "core platform services." Those companies must comply with a set of do's and don'ts, under threat of hefty financial penalties or even breaking up businesses.

🌐 Why Marketing Has a Critical Stake in ‘Data Migration’ from Legacy Systems

A few years back a catchphrase gained momentum in banking circles: “Data is the new oil.” The phrase has had its day, but the significance of the concept is higher than ever. Bank and credit union marketers understand this better than most because so much of their job today hinges on obtaining, maintaining, correlating and acting on data.

How that data is obtained and where it lives falls under the discipline of “data governance.” And issues of access and control have become greater challenges as more and more data crunching by marketing takes place outside of the traditional control of the IT department – and outside the organization itself. In fact, that can be a friction point.

An introduction to Deloitte’s 2024 Digital Media Trends

As streaming, social, and gaming converge, companies should consider comprehensive strategies to define the future of media and entertainment—or they could risk living in someone else’s vision.

This year’s Digital Media Trends report points to continued disruption for media and entertainment - not just from streaming, social, and gaming, but also from the ways these media and their technologies are weaving together and enabling new combinations. 

From so much change and disruption, however, the new landscape is becoming clear—and it may demand that providers move beyond their core businesses. 

To drive discovery, engagement, and monetization of their intellectual property and services, media, and entertainment (M&E) companies may need holistic strategies that operate across TV and film, social media and user-generated content, and interactive and immersive gaming.

Although technology has enabled much of the change we see, it’s the needs, behaviors, and expectations of younger generations that are demanding the change. Millennials and Gen Zs (and the Alphas that follow them) show both how diverse America has become, and how people increasingly live and socialize beyond physical geography, tugging at an early metaverse.

THE One Certification You Need to Advance Your Digital Marketing Career or Thrive As a Freelance/Agency Business

You know it. I know it. We’ve all felt it. The unspoken truth behind getting certified online…

Most marketing certification programs (over)promise to make you a better marketer, and under-deliver when it comes to real action. 

So what separates the rainmakers from the pack? It’s how you turn structured learning into action and traction.  Most certifications leave you hanging when it comes to helping you implement what you’ve learned…

But there’s one certification that generously helps you through all three phases of mastery. 

1) Strategy. 

2) Implementation. 

3) Presentation. 

I will be unveiling exactly why this new style of certification is the solution you’ve been seeking if you’re looking for an edge in your company or client-serving business. And I’m doing it live on April 3!

Register To Join Me Here

• Marketing to Humans in an AI world - SXSW 2024 - Grit Daily News on YouTube

• Why Your Facebook Ads Suddenly Cost More in 2024 - Niko Velikov on YouTube

• Exploring the Synergy between Performance and Growth Marketing with Dennis Kenis - Upthrust on YouTube

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