💾 AI-AI-OH! Autonomous marketing has arrived

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How AI in Marketing Safeguards Your Influencer Campaigns

AI has revolutionized affiliate and influencer marketing, ensuring compliance and optimizing marketing efforts. It has necessitated a balance between brand control and creative freedom, enhancing the symbiotic relationship between brands and creators.

While challenges exist, AI in marketing can safeguard brand reputation and open new avenues for innovation. To sustain growth, embracing AI and addressing its limitations and ethical implications will be key.

In the dynamic world of affiliate and influencer marketing, compliance has become a cornerstone, linking every influencer partnership and promotional activity with evolving legal frameworks and ethical standards. 

Brands and content creators, including those in the Amazon affiliate program and TikTok affiliate marketing, are navigating the FTC's updated 2023 guidelines to ensure every endorsement and promotion meets strict regulatory requirements, thereby safeguarding the trust between businesses, influencers, and consumers.

Establishing clear but flexible guidelines allows influencers to experiment while ensuring that the content remains aligned with the brand's mission and values. This approach encourages innovation and keeps the content fresh and engaging for the audience. 

Regular analysis of engagement metrics and audience feedback further refines this balance, ensuring ongoing success in future collaborations.

Fundamentals of Marketing Analytics

Enhance strategies with our free Marketing Analytics course. Master Google Analytics, Search Console, and Semrush to optimize efforts, track performance, and forecast trends.

🦾 The autonomous marketing revolution: Navigating the new frontier of brand engagement

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.

Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes, and all genders are now digital creatures. Those legacy channels are waning in value compared to the staggering rate of positive disruption and value AI is bringing to the digital landscape.

🤝 What you need to know about non-endemic retail media advertising

When retailers allow non-endemic brands to advertise, it benefits both sides. Retailers can further monetize their data, while non-endemics, who have an appetite to expand their reach, can leverage that data.

Retailers who have more mature, developed retail media networks are recognizing that they might be reaching a level of saturation among their endemic brands. So even though they might be looking at growth from those programs over the next few years, it's not as significant of growth as they might like to see.

🍞 Not just ‘plug-and-play’ – data-driven decision-making must be baked into company culture

Despite investing billions in data and analytics, businesses still need to get better at using it to future-proof their growth. 

In a fast-moving, fragmented, and uncertain marketplace, data-driven decision-making is more vital than ever. Spending on data and analytics is expected to reach $29.5bn by 2026. But brands are still struggling with the “continuous advocacy and cross-functional change management” that are vital to get the most out of their investment.

43% of Gen Z think ads in games ruin the experience

The ZBD Gen Z Gamer Study has shed light on the central role that video gaming plays in how 18-25-year-olds play, socialize, express themselves, and engage with brands and influencers.

Based on a survey of more than 2,000 Gen Z gamers in the US, the study is a deep-dive exploration of what shapes Gen Z behavior, with invaluable insights for brands, advertisers, game developers, and publishers. 

It is estimated Gen Z’s spending power is upwards of $360bn in the US alone, with many more yet to age into adulthood. 

With a staggering 65% of respondents spending over three hours a day playing video games, and 72% saying they can be their authentic selves while playing online, gaming is a critical mainline artery to reach and meaningfully engage with Gen Z. 

The study indicates that to do so, businesses may need to re-examine existing models and assumptions of identity, social interaction, entertainment, and economy.

🧠 Demystifying Performance Max: Enhance Your Campaigns with Scripts & AI

Worried that Performance Max will just eat through your budget?

That’s not necessarily true. There's a popular myth that you "can't control" Performance Max campaigns and that Google does whatever it wants. You can make many changes to your PMax campaigns, but you need useful information to make the right tweaks.

Mike Rhodes is joining us at our next Brain Gainz on May 29th at 6:00 PM Eastern time to share insights on Google Ads, business growth, and AI after co-authoring his best-seller “The Ultimate Guide to Google Ads”. 

Attend the session, and you’ll witness his (kinda famous) Google Ads Script, plus all the AI “gems” it contains. If you want to improve the performance of your (or your clients') campaigns, don't miss this one!

Register in advance to attend

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