💾 In Google We Trust

Gannett Co. makes progress in its antitrust case against Alphabet and Google Ad Manager

Author

Jeff Sauer
March 08, 2024

📢 TOP STORY

Alphabet’s Google has been told by a United States District Judge the company will have to face certain antitrust concerns in court.

The Judge for the Southern District of New York, Kevin Castel, would dismiss a number of cases put in front of him, but would uphold one key argument to continue.

The Judge would allow the case of Gannett Co., the largest news media publisher in the United States and the owner of USA Today, to continue.

Gannett argues that a publisher’s ad server is at the mercy of two things linked to Google’s advertising exchange. The search giant operates an “ad exchange (AdX) (linked) to its publisher ad server (DFP). Today, Google permits publishers to clear transactions for impressions through AdX only if they also use DFP,” according to the news powerhouse.

For the news agency to be successful in court, they must prove that Google is responsible for any wrongdoing in how it operates this ad exchange and if any of these processes harbor any unlawfully hidden processes.

📰 THREE HEADLINES

Southeast Asia's (SEA) digital economy is charging ahead and was projected to have reached a whopping US$100 billion by the end of 2023, according to research from Bain & Co, Temasek, and Google. But amidst this progress, brands are facing a crisis: customers are slipping away and marketing strategies that have worked well so far are starting to falter.

It’s increasingly evident that customer expectations are evolving beyond just price and product. Today, customers crave deeper and more genuine connections, personalized experiences, and brands that truly understand them. To thrive in this new era, marketers in SEA need to embrace key trends and rewrite the marketing playbook for 2024.

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In a digital age where connectivity is paramount, the global internet advertising market is poised for exponential growth. According to recent forecasts, this market is projected to surge from US$ 476.46 billion in 2022 to an astounding US$ 4,678.12 billion by 2031.

Such a remarkable trajectory highlights the unprecedented opportunities awaiting businesses in the realm of digital marketing. While the growth prospects for the global internet advertising market are promising, challenges such as ad fraud and privacy concerns necessitate vigilance and innovation. Adapting to evolving consumer preferences and technological advancements will be crucial for businesses to stay ahead in this dynamic landscape.

🧵 THREADS

🤿 DEEP DIVE

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