💾 Google’s AI Overviews: There goes the neighborhood!

How Google’s AI Could Accelerate the Web’s Decline

It seems like Google is about to be reminded that “the Midas touch” eventually became less of a blessing and more of a curse.

As Google launched “AI Overviews” this week, publishers and retailers began to ask the obvious question. What will the new feature do to referral traffic?

The folks over at Axios were quick to point out that the feedstock for Google’s overviews is, in most cases, user-generated content. They took a minute to wonder what will happen over time as Google’s overviews become a disincentive to new content creation.

For advertisers, the most troubling aspect of the new feature is that they can expect to pay the same amount for search advertising even though they know their content will appear below Google’s free summary. 

Any efforts that Google makes to soothe these fears will have a steep hill to climb. The testimony from Google’s antitrust lawsuit has had time to work its way through the grapevine. Let’s just say that “trust” has become an issue.

Are Your Business OPS “Congested”?

Just like how your sinuses get congested when you have a cold… or heaven forbid, your coronary artery blockages lead to congestive heart failure… 

Your business CAN also get congested with bottlenecks and operational gridlock. As a small business owner, if you’re experiencing any of the following “symptoms”:

- Last-minute fires that drain your energy

- SOPs that get written once but never used

- Your calendar is full, but your bank account isn’t

- Each new “system” or new hire creates MORE work, not less

Join our latest newsletter to alleviate these same symptoms in your business (without adding new overhead). 

Subscribe to the ProfitSchool newsletter today!

❓ Marketers: What's Your AI-Powered Search Strategy?

Google's announcement of new AI features for search last week at Google I/O 2024 serves as a wake-up call for SEO and marketing professionals. They highlight the shift away from traditional keyword-centric strategies to a focus on brand storytelling and AI adaptation. 

As Google continues to innovate with its Gemini AI models, marketers are urged to rethink their approaches in the evolving search landscape.

❗ YouTube announces exciting updates at the Brandcast Event

YouTube is expanding its Creator Takeover option to more creators. This programme allows brands to collaborate with top YouTube creators, enabling them to have a 100% share of voice on the creators' channels. 

This move aims to leverage the strong connections between creators and their fans, providing brands with a unique advertising opportunity.

❓ How to generate SEO content ideas with the Value Proposition Canvas

Despite the popularity of social media, the buzz around AI and some game-changing algorithm updates, Google is still the primary source of website traffic. Google sends up to 70% of all referral traffic while everyone else picks up (or gives out) the scraps.

The Value Proposition Canvas approach forces us to imagine our customer segments’ mindsets and rationally think things through. As SEOs and content marketers, we can leverage this approach in the age of helpful, people-first content as we seek to map value-based solutions to prospective customers’ searches.

2024 Social Media Marketing Industry Report

Wondering how other marketers are using social media? Want to be sure your strategy is headed in the right direction?

Find out what professional marketers plan to do with their organic activities, video marketing, ads, and content mixes over the next year in the 16th annual Social Media Marketing Industry Report.

The report provides insights into the latest trends, challenges, and strategies in social media marketing for 2024

Want a look at what the future holds from a broader perspective? Check out the Digital Advertising Market Overview from OpenPR.

How Good is Your Financial Advisor

We are now in Q2 and your financial advisor probably just withdrew more fees from your account. Now is the perfect time to ask: How much is my advisor really charging? Are hidden fees hurting my returns?

Enter Rainbook, the first solution for investors to easily answer these questions - for free. Rainbook’s Advisor Analyzer® is the ultimate no-cost solution to evaluate your money manager.

Don’t wait until the next set of fees are withdrawn - get the full picture on your advisor with Rainbook today.

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