💾 Do you trust Gen AI to build your campaigns?

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Adobe alum takes AI-enabled marketing beyond the prompt

Automating entire marketing campaigns — from crafting a message to targeting an audience — is the latest feat promised by generative AI.

A startup called Typeface,led by former Adobe chief technology officer Abhay Parasnis, has launched a new all-in-one service.

Marketing has emerged as one of the key early business uses for generative AI, alongside coding and customer support.

The software-as-a-service tool is capable of using a company's existing data, images, brand style and analytics to build marketing campaigns for new and existing products, including email outreach, blogs and social media posts.

Typeface Arc can monitor how campaigns are performing, offering up suggestions on which messages are landing with which audiences and suggesting tweaks that could be more effective.

The idea behind Arc is that AI tools can do a lot more when they're fed enough custom data and built directly into a specific workflow, instead of always starting with a prompt in a chat window.

But the new product isn't cheap, and it isn't for everyone. It is aimed specifically at large businesses that can afford at least several hundred thousand dollars, or even millions of dollars, for a tool to run large campaigns.

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📬 The future of email marketing lies in AI

Getting the right message to the right client at the right time is the holy grail for any marketing leader. But these days, a growing universe of marketing channels can leave marketers wondering which path they should take—and how best to meet the fast-changing needs of consumers.

But even as the marketing landscape continues to shift, Michelle Taite, global chief marketing officer for Intuit Mailchimp, believes in the enduring power of email marketing and its unique ability to deliver personalized messaging that converts at scale.

🎸 How Taylor Swift's Marketing Genius Can Inspire Your Business Strategy

Taylor Swift isn't just a pop superstar; she's a masterclass in modern marketing. Her approach to building and engaging a community offers valuable lessons for businesses aiming to deepen customer relationships and enhance brand loyalty.

By adopting her tactics such as using narrative to give your brand a relatable voice, surprising customers with unique offerings, and creating interactive, memorable experiences, you can elevate your brand's visibility and desirability.

✈️ Expedia Has Booked Its Trip To Ad Land

Expedia Group, the online travel agency giant, is here for the retail media revolution.

The company has had an ad business for more than 20 years, because flights or hotels can be promoted based on travel searches on its sites and apps. But now Expedia has consolidated its first-party data across its portfolio and is building out a programmatic advertising data business.

Facebook and Instagram probed over fears they may be too addictive for children

The European Union is worried that Meta is failing to protect children on its platforms, Facebook and Instagram, and has launched a formal investigation that could result in a hefty fine.

The probe is the latest evidence that regulators are increasingly focusing on the harmful impact of Meta’s platforms — and other social media — on young users, including by encouraging addictive behavior.

The European Commission, the EU’s executive arm, will consider whether Meta (META) has complied with its obligations under the Digital Services Act (DSA), the bloc’s sweeping new law for online platforms.

Meta has faced growing scrutiny over the impact of its platforms on young users in recent years. The social media giant has been sued by various US school districts and state attorney generals in lawsuits related to youth mental health, child safety and privacy.

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