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What we learned and what it means for marketers
Harness AI to improve efficiency, relevance, and impact
AI is disrupting the who, what, where, when, and why of branding, marketing, and advertising
The launch of Google’s “AI Overviews” has a lot of marketers and advertisers worried
Typeface offers comprehensive campaign building and monitoring with generative AI.
Incrementality, MMM, and Traditional Attribution form the next-gen mobile marketing triad
MMM provides options for a cookie-less future, but every silver lining has a touch of grey
Google bullies its way through antitrust hearings and eyes its next prize
A marketing pro at Dentsu extols the virtues of AI and ML for driving marketing results
Google’s latest updates hope to make DV360 too good for marketers to pass up
The NY Post turns to friends with the tools and expertise to develop a post-cookie strategy
